[1]
Pettit-O’Malley, K.L. and Bozman, C.S. 2002. Friendly-Contention Ads Using Multiple Endorsers: Assessing Source Effects On Attribute Perceptions And Brand Attitudes. Journal of Applied Business Research (JABR). 18, 3 (Jul. 2002). DOI:https://doi.org/10.19030/jabr.v18i3.2138.