[1]
Lee, M. and Lou, Y.-C. 1996. Consumer Reliance On Intrinsic And Extrinsic Cues In Product Evaluations: A Conjoint Approach. Journal of Applied Business Research (JABR). 12, 1 (Jan. 1996), 21–29. DOI:https://doi.org/10.19030/jabr.v12i1.5833.