[1]
Lumpkin, J.R. and Dunn, M.G. 1990. Perceived Risk As A Factor In Store Choice: An Examination Of Inherent Versus Handled Risk. Journal of Applied Business Research (JABR). 6, 2 (Apr. 1990), 104–118. DOI:https://doi.org/10.19030/jabr.v6i2.6311.