[1]
Gotlieb, J.B. and Fitzgerald, C.T. 1990. An Investigation Into The Effects Of Advertised Reference Prices On The Price Consumers Are Willing To Pay For the Product. Journal of Applied Business Research (JABR). 6, 1 (Jan. 1990), 59–69. DOI:https://doi.org/10.19030/jabr.v6i1.6319.