[1]
Blumrodt, J. and Palmer, A. 2014. On-Line Destination Branding: An Investigation Into The Divergence Between Brand Goals And On-Line Implementation. Journal of Applied Business Research (JABR). 30, 6 (Oct. 2014), 1597–1604. DOI:https://doi.org/10.19030/jabr.v30i6.8877.