Dianoux, C., Herrmann, J.-L., Chakroun, R. and Heitz-Spahn, S. 2015. Comparative Versus Noncomparative Sales Pitches: Impact On New Product Buying Behaviors And Moderating Role Of BuyerSeller Relationship. Journal of Applied Business Research (JABR). 31, 4 (Jul. 2015), 1505–1518. DOI:https://doi.org/10.19030/jabr.v31i4.9333.