Nertinger, S., Frick, K. and El-Ashker, C.E. 2022. How To Predict A Pop-Up Store – Developing A Data Based Framework For Digitizing The Location Choice Process And Prototyping At The Case Of St. Gallen (Ch). Journal of Applied Business Research (JABR). 38, 2 (Apr. 2022), 29–42. DOI:https://doi.org/10.19030/jabr.v38i2.10412.