Ratny, S., Arshad, A.M. and Gaoliang, T. 2017. The Effect Of Service-Driven Market Orientation On Service Innovation: Literature Review And New Research Framework. Journal of Applied Business Research (JABR). 33, 5 (Aug. 2017), 999–1012. DOI:https://doi.org/10.19030/jabr.v33i5.10022.