Hussain, D., Moritz, L. and Windsperger, J. 2012. The Choice Between Single-Unit And Multi-Unit Franchising: Combining Agency And Transaction Cost Perspectives. Journal of Applied Business Research (JABR). 28, 5 (Aug. 2012), 769-776. DOI:https://doi.org/10.19030/jabr.v28i5.7221.