[1]
Silveira, P.D. and Marreiros, C.G. 2014. Exploring Shopper Marketing Approach Implications On Brand Communication At The Point-Of-Purchase: An Experts Opinion Qualitative Study. Journal of Applied Business Research (JABR). 30, 5 (Aug. 2014), 1329-1338. DOI:https://doi.org/10.19030/jabr.v30i5.8790.