MUMEL, D.; HOCEVAR, N.; SNOJ, B. How Marketing Communications Correlates With Business Performance. Journal of Applied Business Research (JABR), [S. l.], v. 23, n. 2, 2007. DOI: 10.19030/jabr.v23i2.1401. Disponível em: https://clutejournals.com/index.php/JABR/article/view/1401. Acesso em: 17 jul. 2024.