PETTIT-O’MALLEY, K. L.; BOZMAN, C. S. Friendly-Contention Ads Using Multiple Endorsers: Assessing Source Effects On Attribute Perceptions And Brand Attitudes. Journal of Applied Business Research (JABR), [S. l.], v. 18, n. 3, 2002. DOI: 10.19030/jabr.v18i3.2138. Disponível em: https://clutejournals.com/index.php/JABR/article/view/2138. Acesso em: 17 jul. 2024.