MCMILLIAN, N.; LUCAS, S. R.; MILES, B. E. The Determination Of The Effectiveness Of A Marketing Promotional Activity. Journal of Applied Business Research (JABR), [S. l.], v. 26, n. 3, 2010. DOI: 10.19030/jabr.v26i3.293. Disponível em: https://clutejournals.com/index.php/JABR/article/view/293. Acesso em: 17 jul. 2024.