HAZELDINE, M. F.; MILES, M. P. An Exploratory Role Analysis Of Opinion Leaders, Adopters, And Communicative Adopters With A Dynamically Continuous Innovation. Journal of Applied Business Research (JABR), [S. l.], v. 26, n. 4, 2010. DOI: 10.19030/jabr.v26i4.312. Disponível em: https://clutejournals.com/index.php/JABR/article/view/312. Acesso em: 17 jul. 2024.