LEE, M.; LOU, Y.-C. Consumer Reliance On Intrinsic And Extrinsic Cues In Product Evaluations: A Conjoint Approach. Journal of Applied Business Research (JABR), [S. l.], v. 12, n. 1, p. 21–29, 1996. DOI: 10.19030/jabr.v12i1.5833. Disponível em: https://clutejournals.com/index.php/JABR/article/view/5833. Acesso em: 17 jul. 2024.