NORTON, S. D.; BALLOUN, J. L.; DUNNE, E. J.; THORNTON, H. E. Validity And Cost/Benefit Analysis Of A Rating System Used For Promotion. Journal of Applied Business Research (JABR), [S. l.], v. 8, n. 1, p. 103–109, 1992. DOI: 10.19030/jabr.v8i1.6189. Disponível em: https://clutejournals.com/index.php/JABR/article/view/6189. Acesso em: 17 jul. 2024.