EL-SADY, H. M.; NASSAR, M.; SULTANOVA, V.; MOUSA, D. The Impact Of Organizational Objectives On The Selection Of Defensive Marketing Strategies: Empirical Evidence From A Small Open Economy. Journal of Applied Business Research (JABR), [S. l.], v. 28, n. 6, p. 1345–1356, 2012. DOI: 10.19030/jabr.v28i6.7348. Disponível em: https://clutejournals.com/index.php/JABR/article/view/7348. Acesso em: 17 jul. 2024.