POCZTER, A. Concept Testing New Products: Errors vs. Segmenting Variables. Journal of Applied Business Research (JABR), [S. l.], v. 29, n. 2, p. 545–552, 2013. DOI: 10.19030/jabr.v29i2.7655. Disponível em: https://clutejournals.com/index.php/JABR/article/view/7655. Acesso em: 17 jul. 2024.