BLUMRODT, J. Enhancing Football Brands Brand Equity. Journal of Applied Business Research (JABR), [S. l.], v. 30, n. 5, p. 1551–1558, 2014. DOI: 10.19030/jabr.v30i5.8807. Disponível em: https://clutejournals.com/index.php/JABR/article/view/8807. Acesso em: 17 jul. 2024.