DIANOUX, C.; HERRMANN, J.-L.; CHAKROUN, R.; HEITZ-SPAHN, S. Comparative Versus Noncomparative Sales Pitches: Impact On New Product Buying Behaviors And Moderating Role Of BuyerSeller Relationship. Journal of Applied Business Research (JABR), [S. l.], v. 31, n. 4, p. 1505–1518, 2015. DOI: 10.19030/jabr.v31i4.9333. Disponível em: https://clutejournals.com/index.php/JABR/article/view/9333. Acesso em: 17 jul. 2024.