LAWSON-BODY, A.; LAWSON-BODY, L.; WILLOUGHBY, L. Using Action Research To Identify Unexpected Factors Affecting CRM Implementation. Journal of Applied Business Research (JABR), [S. l.], v. 33, n. 4, p. 759–766, 2017. DOI: 10.19030/jabr.v33i4.9997. Disponível em: https://clutejournals.com/index.php/JABR/article/view/9997. Acesso em: 17 jul. 2024.