RATNY, S.; ARSHAD, A. M.; GAOLIANG, T. The Effect Of Service-Driven Market Orientation On Service Innovation: Literature Review And New Research Framework. Journal of Applied Business Research (JABR), [S. l.], v. 33, n. 5, p. 999–1012, 2017. DOI: 10.19030/jabr.v33i5.10022. Disponível em: https://clutejournals.com/index.php/JABR/article/view/10022. Acesso em: 17 jul. 2024.