SON, D. H. Meeting Or Beating Analysts’ Revenue Forecasts Using Advertising Activities. Journal of Applied Business Research (JABR), [S. l.], v. 36, n. 1, p. 1–14, 2020. DOI: 10.19030/jabr.v36i1.10320. Disponível em: https://clutejournals.com/index.php/JABR/article/view/10320. Acesso em: 17 jul. 2024.