DAS, N.; KERR, A. H. Improving The Impact Of Cause-Related Donation Exchanges Through Message Framing: A Conceptual Perspective. Journal of Applied Business Research (JABR), [S. l.], v. 25, n. 2, 2009. DOI: 10.19030/jabr.v25i2.1037. Disponível em: https://clutejournals.com/index.php/JABR/article/view/1037. Acesso em: 17 jul. 2024.