MORISSE, B. The Implementation Of Brand Standards In Franchised Retailing: The Field Of Car Dealerships. Journal of Applied Business Research (JABR), [S. l.], v. 29, n. 4, p. 991–1002, 2013. DOI: 10.19030/jabr.v29i4.7910. Disponível em: https://clutejournals.com/index.php/JABR/article/view/7910. Acesso em: 29 mar. 2024.