PACE, S. Can A Commercially Oriented Brand Be Authentic? A Preliminary Study Of The Effects Of A Pro-Business Attitude On Consumer-Based Brand Authenticity. Journal of Applied Business Research (JABR), [S. l.], v. 31, n. 3, p. 1167–1178, 2015. DOI: 10.19030/jabr.v31i3.9240. Disponível em: https://clutejournals.com/index.php/JABR/article/view/9240. Acesso em: 6 dec. 2022.