Núñez, José Carlos González, Delfino Vargas Chanes, and Liliana Raquel Ruiz Fuentes. 2021. “A Model To Measure Competitiveness In Touristic Companies In Mexico”. Journal of Applied Business Research (JABR) 37 (5):175-94. https://clutejournals.com/index.php/JABR/article/view/10384.