[1]
C. Dianoux, J.-L. Herrmann, R. Chakroun, and S. Heitz-Spahn, “Comparative Versus Noncomparative Sales Pitches: Impact On New Product Buying Behaviors And Moderating Role Of BuyerSeller Relationship”, JABR, vol. 31, no. 4, pp. 1505–1518, Jul. 2015.