Walton, James R., Ronald J. Salazar, and Jifu Wang. “The Effects Of Adaptation, Commitment And Trust In Cross-Cultural Marketing Relationships”. Journal of Applied Business Research (JABR) 24, no. 3 (July 1, 2008). Accessed July 17, 2024. https://clutejournals.com/index.php/JABR/article/view/1339.