Choi, Jieun. “Persuasive Impact Of Fit Between Regulatory Focus And Message Framing On Consumer Responses: Message Strength And Choice For Others”. Journal of Applied Business Research (JABR) 34, no. 2 (February 28, 2018): 393–404. Accessed July 17, 2024. https://clutejournals.com/index.php/JABR/article/view/10139.