Kochunny CM, Rogers HP, Ogbuehi AO. Head And Heart Orientation: A Measure Of Marketers Predisposition For Ethical Conduct. JABR [Internet]. 1997 Jan. 1 [cited 2024 Jul. 17];13(1):105-14. Available from: https://clutejournals.com/index.php/JABR/article/view/5776