1.
Lee M, Lou Y-C. Consumer Reliance On Intrinsic And Extrinsic Cues In Product Evaluations: A Conjoint Approach. JABR [Internet]. 1996 Jan. 1 [cited 2024 Jul. 17];12(1):21-9. Available from: https://clutejournals.com/index.php/JABR/article/view/5833