1.
Dianoux C, Herrmann J-L, Chakroun R, Heitz-Spahn S. Comparative Versus Noncomparative Sales Pitches: Impact On New Product Buying Behaviors And Moderating Role Of BuyerSeller Relationship. JABR [Internet]. 2015 Jul. 10 [cited 2024 Jul. 17];31(4):1505-18. Available from: https://clutejournals.com/index.php/JABR/article/view/9333