Dot-Gone: Fate Of A Dot-Com Enterprise

Abstract

This case describes the start?up challenges confronted by an enterprising young entrepreneur in creating a home?based electronic commerce store.  In contrast to all the get rich quick hype we have heard about, the value of this example lies in the fact that it identifies some of the real challenges--technical, management and marketing-- faced by new web-based ventures.  It also gives a glimpse of some of the potential benefits and pitfalls of a web-based retailing enterprise. The beginnings of a start-up, creation and maintenance of a web – based business, and then the ultimate shutdown of the company are discussed.