A Business Case Analysis Of The Snowboarding Industry
Main Article Content
Keywords
Business Case Study, Snowboarding Industry
Abstract
This manuscript presents a business case analysis of the snowboarding industry. The demographic trends for both skiers and snowboarders are presented to illustrate the significant differences between the two. In addition, the historical growth of the industry is compared to that of the ski industry. Finally teaching notes offer suggestions as to how this case can be used in class to illustrate certain marketing and business principles.
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