Curtis-Wilson, K., McCain, G. and Ray, N.M. 2006. The Challenge Of Creating And Maintaining Respected Country-Of-Origin Assets: The Irish Linen Story. Journal of Business Case Studies (JBCS). 2, 3 (Jul. 2006), 71–84. DOI:https://doi.org/10.19030/jbcs.v2i3.4899.