{"status":true,"content":"<div class=\"csl-bib-body\">\n  <div class=\"csl-entry\">Shukla, P. K., Shukla, M., &#38; Shukla, Y. (2018). LidSuperior X Lid: A Case On Launching A New Patented Cup Lid In The United States. <i>Journal of Business Case Studies (JBCS)<\/i>, <i>14<\/i>(4), 39-46. https:\/\/doi.org\/10.19030\/jbcs.v14i4.10203<\/div>\n<\/div>","elementId":"0","events":null}