FAULDS, D. J.; MANGOLD, W. G.; RAJU, P. S. Big Red, Ltd. Journal of Business Case Studies (JBCS), [S. l.], v. 5, n. 5, p. 29–54, 2009. DOI: 10.19030/jbcs.v5i5.4720. Disponível em: https://clutejournals.com/index.php/JBCS/article/view/4720. Acesso em: 18 jul. 2024.