WASHBURN, J.; RUSTOGI, H.; DEARTH, R. Mexx - An Attitude, A Lifestyle, A Kiss: A Case Study In Global Strategy. Journal of Business Case Studies (JBCS), [S. l.], v. 5, n. 6, p. 87–96, 2009. DOI: 10.19030/jbcs.v5i6.4736. Disponível em: https://clutejournals.com/index.php/JBCS/article/view/4736. Acesso em: 18 jul. 2024.