MUJTABA, B. G.; PATEL, B. McDonalds Success Strategy And Global Expansion Through Customer And Brand Loyalty. Journal of Business Case Studies (JBCS), [S. l.], v. 3, n. 3, p. 55–66, 2007. DOI: 10.19030/jbcs.v3i3.4857. Disponível em: https://clutejournals.com/index.php/JBCS/article/view/4857. Acesso em: 18 jul. 2024.