MAXWELL, J. R. Techniques And Strategies For Use Of Case Studies In Marketing Management And Strategic Marketing Management Courses. Journal of Business Case Studies (JBCS), [S. l.], v. 2, n. 1, p. 1–10, 2006. DOI: 10.19030/jbcs.v2i1.4874. Disponível em: https://clutejournals.com/index.php/JBCS/article/view/4874. Acesso em: 18 jul. 2024.