HSU, D. K. Case Studies In Marketing Research. Journal of Business Case Studies (JBCS), [S. l.], v. 2, n. 2, p. 1–6, 2006. DOI: 10.19030/jbcs.v2i2.4884. Disponível em: https://clutejournals.com/index.php/JBCS/article/view/4884. Acesso em: 18 jul. 2024.