PATTEN, R. J.; SERISTO, H. It Isnt What I Thought It Would Be: The Hesburger Case. Journal of Business Case Studies (JBCS), [S. l.], v. 6, n. 1, 2010. DOI: 10.19030/jbcs.v6i1.857. Disponível em: https://clutejournals.com/index.php/JBCS/article/view/857. Acesso em: 18 jul. 2024.