WALLER, N. S. ROMI-Driven Sales Promotions: How The Biggest Coca-Cola Bottler Outside Of The U.S. Learned How To Measure The Impact Of Their Sales Promotions. Journal of Business Case Studies (JBCS), [S. l.], v. 6, n. 4, 2010. DOI: 10.19030/jbcs.v6i4.893. Disponível em: https://clutejournals.com/index.php/JBCS/article/view/893. Acesso em: 18 jul. 2024.