Shukla, P. K., Shukla, M. and Shukla, Y. (2018) “LidSuperior X Lid: A Case On Launching A New Patented Cup Lid In The United States”, Journal of Business Case Studies (JBCS), 14(4), pp. 39–46. doi: 10.19030/jbcs.v14i4.10203.