Cho, H.-J., K.- hee Kim, S.-M. Ryu, and C. W. Moon. “The Distribution Strategy Of A Representative Fair Trade Organization In Korea: The Case Of Beautiful Coffee”. Journal of Business Case Studies (JBCS), vol. 8, no. 1, Dec. 2011, pp. 73-86, doi:10.19030/jbcs.v8i1.6740.