Roman, K. D., and M. A. Moore. “A Case Study Of Crisis Communication, Image Restoration And Utilitarian Ethics: A Recall Of Contaminated Peanut Butter Examined”. Journal of Business Case Studies (JBCS), vol. 8, no. 3, Apr. 2012, pp. 311-24, doi:10.19030/jbcs.v8i3.6990.