Waller NS. ROMI-Driven Sales Promotions: How The Biggest Coca-Cola Bottler Outside Of The U.S. Learned How To Measure The Impact Of Their Sales Promotions. JBCS [Internet]. 2010 Jul. 1 [cited 2024 Jul. 18];6(4). Available from: https://clutejournals.com/index.php/JBCS/article/view/893