Journal of Business Case Studies (JBCS) 2019-07-19T18:19:03+00:00 Stephanie Clute Open Journal Systems <p><strong>Published since 2005</strong><br>ISSN 1555-3353 (print), ISSN 2157-8826 (online)<br>The Journal of Business Case Studies (JBCS) welcomes case studies designed for use in business and economics courses and articles related to the use of case studies in the classroom.</p> Measuring Small Business Customer Satisfaction 2019-07-19T18:19:03+00:00 Henry B. Balfanz Laura Lowe <p>Most family owned small businesses are so concerned about keeping the doors open on a daily basis that not a lot of time is spent on researching their customer satisfaction. As well, funds for such marketing research are often limited. Trying to keep personal bias out of such research is difficult. Thanks to the Ultimate Question/Net Promoter Score now there is a simple way to measure customer satisfaction by asking a single question. Can this work for a small dance business in mid-Michigan?</p> 2019-01-18T00:00:00+00:00 Copyright (c) Marketing College Sports Teams – A Portfolio Approach 2019-07-19T18:19:02+00:00 Gary Brunswick Brian Zinser <p>The case involves an athletic director at a fictitious mid-sized university (Northwestern Midwest College) who is thinking about how to enhance the productivity of the investments in the various sports programs on his campus. Using concepts from marketing, this athletic director develops a series of ideas, which could be used to reshape the allocation of resources within the athletic division at his university. Faced with the need to effectively manage enrollments, endowments and the branding of their institutions, colleges and universities are looking to successful sports programs as one way to further differentiate their institution in the marketplace. For smaller and some medium-sized institutions, it is becoming increasingly difficult to field a cadre of successful sports programs which both generate both positive revenues and national exposure for the institution. As a result, some of these schools are beginning to think more critically about the portfolio of sports teams which represent the institution, in an effort to increase the efficacy of those institutional investments.</p> 2019-01-18T22:48:55+00:00 Copyright (c) The Bank For International Settlements: An Evolutionary Institution 2019-07-19T18:19:01+00:00 Michael P. Hughes Chris Palke <p>Established in 1930 in Basel, Switzerland, to expedite and supervise the payment of reparations by Germany to the victors of World War I, the Bank for International Settlements (BIS) quickly evolved into a banking establishment for various national central banks to negotiate and work out mutually-beneficial monetary policies and financial arrangements outside of the usual political and national channels. During World War II the BIS stayed open as a neutral central bank for central banks and provided significant back-channel communications between the Allied and Axis powers that could not have occurred any other way. As an example, discussions for the reconstruction of post-WWII Germany were underway between German and Allied representatives to the BIS at least two years prior to Germany’s surrender in May 1945. The post-WWII BIS then went on to become a global central bank for the world’s national central banks. In spite of the BIS holding so much effective financial power on an international scale and, hence, affecting nearly everyone in the world, few have ever heard of the BIS. This includes many economists and financial-economists. Why? Although technically not a secret organization, the BIS has always maintained an intentionally low profile. The BIS has never advertised its existence. It operates through many other organizations it has either directly created or where it holds major influence. This paper discusses the BIS, its history, and its impact and influence on world events. Questions concerning the role the BIS should possibly play in world events and central banking are raised for discussion near the end of this paper.</p> <p>This paper is focused primarily towards both upper-level undergraduate and graduate finance and economics courses, particularly in the areas of money, banking and financial institutions, financial markets, and monetary policy. However, other courses, to include those outside of the financial-economic arena, can find great use for this subject matter as well. Such outside arenas could include political science and history courses. </p> 2019-05-10T00:00:00+00:00 Copyright (c) 2019 Journal of Business Case Studies (JBCS) Water Crisis In Flint Michigan – A Case Study 2019-07-19T18:18:59+00:00 Donald A. Forrer Karen McKenzie Tina Milano Sunny Davada Maria Gabriela Orlando McSheehy Francis Harrington Diania Breakenridge Steven W. Hill Elizabeth D. Anderson <p>This case study is designed to provide detailed information about the water crisis in Flint, Michigan brought on by a series of decisions that could have been researched better prior to enactment. The results were catastrophic to the citizens that public officials were sworn to protect. This case study will provide university classes with information to use while analyzing the causes and decisions that lead to the Flint Water Crisis. This study is not designed to provide all information, but to supplement class research in order to determine what happened and what should have happened. Available research offers numerous issues and plenty of blame, but no definitive answers.</p> 2019-05-10T22:03:38+00:00 Copyright (c) 2019 Journal of Business Case Studies (JBCS)