House of Marketing Quality Using the House of Quality to Develop Marketing Strategies

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Bayram Aslan
RWTH Rheinisch Westfälische Technische Hochschule, Aachen

Helmut H. Hergeth
NC State University

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Abstract

The paper presents a Model for Customer Oriented Marketing Strategies, using the House of Quality Approach. The model is presented with an example of Spinning Machinery Marketing.

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Published
Nov 1, 2007
DOI https://doi.org/10.19030/jber.v5i11.2605

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How to Cite
Aslan, B., & Hergeth, H. H. (2007). House of Marketing Quality Using the House of Quality to Develop Marketing Strategies. Journal of Business & Economics Research (JBER), 5(11). https://doi.org/10.19030/jber.v5i11.2605
Issue
Vol. 5 No. 11 (2007)
Section
Articles